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Posts tagged with “web 2.0”

How speeding up your website can increase sales

Saturday, 26 May, 2012

EVOCANADA_evo_canada_merchant_service_accountStrangeloop, an interesting value-add website optimizer for high volume e-merchants, reduces web page load times in order to drive more turnover and consequently increase transactions.

Located on the landing page of Strangeloop.com, visitors can toggle a slider and position it at a specific level of monthly sales revenue. As a result, the application highlights how the optimizer can directly correlate to added revenue simply by increasing page load times.

The results are staggering.

Large multinational corporations such as Visa, Sodexo, Petco and Auto Anything have already turned to Strangeloop’s intuitive site optimizer for both Web and mobile sites. Using an “advanced set of acceleration treatments,” Strangeloop streamlines and simplifies web pages in real-time by customizing them to the unique parameters of each browsing platform.

Not an out-of-the-box standardized liquid ciali software platform by any means, Strangeloop prides itself on customization and boasts that the technology is more than a one-size-fits-all approach. Considered a tailored experience mechanism, the optimizer allows for monitoring and modification of page loads based on web traffic of a specific moment, ever changing to the usage trends and needs of a given website at specific times. The site optimizer also builds in a clever tracking mechanism to predict a given users’ viewing patterns to pre-load pages and create an illusion of faster load times.

Offered as both an appliance to a company’s own datacenter or as a cloud-based service, Strangeloop can work with any IT infrastructure currently in place and lead to increased conversion rates, higher revenues, improved search engine results and most importantly, happier customers!

Payment business model: is this a big part of Facebook’s future?

Monday, 13 February, 2012

Disclosing a detailed earnings overview on February 1st, 2012, well in advanced of the much anticipated IPO, Facebook Inc. reported significant revenue from its payment business. Payment revenue for 2011 came in at $557 million, this being a drastic increase from the previous year takings of $106 million. The intention behind publicizing this information is to inform potential investors about the size, scope, and mechanics on how Facebook generates revenue. This document also points to Facebook’s overall payment strategy as well as their goals in continuing to grow in this segment.

Most of Facebook’s revenue is generated through advertising sales and social gaming. Towards the end of 2010, they made own proprietary payment engine, “Facebook Payments”, mandatory for use and saw revenues grow exponentially as a result. All gaming platforms that accept payments are required to use Facebook Payments to process transactions. This platform is multifaceted and can accept a wide array of payment sources such as debit and credit card, PayPal, mobile and gift cards.

As the company continues to develop its platform and services, the current rise in application use and demand will see Facebook carve out its own niche in this market. Focus will be put on developing social applications to integrate into the existing platform, encouraging a diverse assortment of application types and uses, with those that are not free to be paid for using the Facebook Payment processing system, further increasing revenue potential.

With the world continuing to migrate online, it is up to powerful social networking websites such as Facebook to capitalize on the economic prospects within their products, lest they miss out on a chance to grow their business over time.