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Posts tagged with “starbucks”

Starbucks rocking the mobile world with over 70 million mobile transactions

Thursday, 31 January, 2013

The Starbucks Coffee Company has become an architect of great commercial success with their entry to mobile applications world eighteen months ago. As of late last year they can now boast in having over 70 million payments through their mobile application, which is an amazing feat for any company mobile presence.
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Unlike many other merchants who use a third party payment processing application the Starbucks application was launched with a built-in payment service. That is set to change, as Square and Apple’s Passbook are now going to be well unified to the Starbucks brand, the former through a directory link to Starbucks and the latter will be integrated to iPod Touch or iPhone via Passbook software. These are very exciting developments; the future holds much innovation and further mobile presence for Starbucks.new balance m1500

Retail Spotlight: window merchandising with a technology twist

Wednesday, 29 February, 2012

“How much is that doggy in the window?”

An age-old adage to the somewhat lost art of window merchandising.

Retailers have come full-circle recently from the increasing pressure within the retail space, emergence of e-commerce, and mobile. What was once a staunch tradition has evolved into an engaging entry point to brick-and-mortar stores.
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Iconic UK-based clothiers Ben Sherman launched an innovative window display that allows for interaction with consumers from the outside in. A simple control button is housed in a casing just outside the window where customers can activate a pressurized system that sends clothing through a carousel and can be viewed one by one. The idea is to create the desire for customers to interact with the display due to the novelty, but actually stumble on a piece of clothing they may like and therefore enter the store.

Using a similar tactic, Starbucks launched an integrated window display that uses a touch screen to allow consumers to select a series of gold stars that then transform into information about their My Starbucks Rewards program. It was originally launched in select stores in Toronto and Vancouver to support the Tazo brand push.

The strategic use of technology, as demonstrated, can turn a once two-dimensional process into a complete immersive and interactive experience.

Starbucks introduces mobile payments to the UK and Canada

Saturday, 25 February, 2012

Starbucks has expanded its mobile platform by bringing the company’s new Android app to the UK and Canada. Users will now be able to make payments with their mobile app, load their cards, check balances, and find any location by utilizing the store locator function. With the addition of these countries Starbucks mobile payments is now accessible at 14,000 locations.

My Starbucks Rewards has also been upgraded in the process. Users can now easily note when a free drink is available, keep a close eye on their balance, their star count, and the convenience of “touch to pay”.
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While these types of upgrades or expansions are not typically newsworthy, there are some interesting elements to this mix. Starbucks has refused to stand on the sidelines and wait for the mobile payments mass confusion to pass. They have instead delivered their own intricate system that has empowered them by  offering up an end-to-end solution with mobile apps, full POS integrations, barcode scanners, and loyalty programs which are all managed in-house. Ultimately, Starbucks is opening up the possibility of mobile payments to the mass consumer market, getting them ready for an inevitable payment reality.

Context taken from Tech Crunch 6/11/12