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Posts tagged with “sms”

American Sale bringing delivery convenience to customers via mobile

Thursday, 30 August, 2012

Anybody who has had to wait for delivery from a store knows the pain of being stuck at home, prisoner to the vague delivery times given to them. Superstore American Sale is changing that through the establishment of their own SMS service that will send a text to the customer, giving them an anticipated time and date of delivery. SMS may be viewed as becoming a strong alternative to a store’s applications, which not every consumer may be interested in using or even have the hardware to operate with.

SMS is also growing in strength because it benefits both parties equally at a low cost: the rapid convenience of text messaging for consumers and the marketing bond/service satisfaction that the business creates with their clients. Their director of mobile and digital unification at American Sale, Dave Lawson had this to say:

““By opening up SMS for notifications and delivery efficiency, American Sale is taking a proactive step to activating a highly relevant channel for customers…”
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Knotice is the company behind the SMS feature which notifies customers the day previous to their intended delivery. What is the overall strength of SMS in the future? As long as it remains lean and responsive it should remain a strong option for most businesses.

 

http://www.mobilecommercedaily.com/ August 2012

Marketing Spotlight: SMS 8 times the response rate of e-mail

Tuesday, 22 May, 2012

A recent report published by Cellit has home noted that retailers are seeing high success rates and ROI from targeted SMS campaigns that continue to drive new in-store traffic and mobile commerce. An expansive review of 1,180 campaigns was developed and sent by national large-scale retailers, and Cellit focused in on how SMS was being used to drive sales, retain SMS subscribers, and consequently grow contact information databases.

The key result found by Cellit was that when used properly to engage versus disrupt user’s daily life, SMS produced positive results six to eight times that of traditional e-mail marketing send-outs when comparing data collection, brand awareness and redemption factors. David Wachs, Senior Vice President of Mobile and General Manager at Cellit, had this to add; ““With eight times the response rate of email, mobile marketing is too powerful to pass up”.
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Furthermore, retailers have tuned into customers perception of intrusion and have begun implementing preference selection tools to ensure customers are receiving information of only personal interest.

Cellit was acquired earlier this year by digital engagement agency ePrize.