Strangeloop, an interesting value-add website optimizer for high volume e-merchants, reduces web page load times in order to drive more turnover and consequently increase transactions.
Located on the landing page of Strangeloop.com, visitors can toggle a slider and position it at a specific level of monthly sales revenue. As a result, the application highlights how the optimizer can directly correlate to added revenue simply by increasing page load times.
The results are staggering.
Large multinational corporations such as Visa, Sodexo, Petco and Auto Anything have already turned to Strangeloop’s intuitive site optimizer for both Web and mobile sites. Using an “advanced set of acceleration treatments,” Strangeloop streamlines and simplifies web pages in real-time by customizing them to the unique parameters of each browsing platform.
Not an out-of-the-box standardized liquid ciali software platform by any means, Strangeloop prides itself on customization and boasts that the technology is more than a one-size-fits-all approach. Considered a tailored experience mechanism, the optimizer allows for monitoring and modification of page loads based on web traffic of a specific moment, ever changing to the usage trends and needs of a given website at specific times. The site optimizer also builds in a clever tracking mechanism to predict a given users’ viewing patterns to pre-load pages and create an illusion of faster load times.
Offered as both an appliance to a company’s own datacenter or as a cloud-based service, Strangeloop can work with any IT infrastructure currently in place and lead to increased conversion rates, higher revenues, improved search engine results and most importantly, happier customers!
In a bold move to continue supporting a 360-degree ad campaign, Clinique UK is deploying improved reality platforms to enhance current print ads and help drive sales. They invited users to interact through print and out-of-home ads via smart devices during the month of March.
Teaming up with the enhanced reality Blippar application, which can be easily downloaded for iOS and Android platforms for free, the print ads come to life by creating an interactive version of the ad viewed directly on a user’s mobile device screen. By interacting with the advertisements users can view more detailed info on the showcased product and even make a purchase if so inclined.
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Jessica Butcher, founding partner and marketing director for Blippar, notes that print is a stagnant medium that needs to continue to evolve, “Print is, by its nature, old news as soon as it comes off a printing press, and this technology enables it to be used as a trigger for real-time information updates, a digital bridge to mobile Web pages, content downloads or interactive touch screen experiences. Augmented reality is simply one of the forms of content delivery that can be facilitated by this technology.”
This augmented reality platform goes even further by allowing users to connect with a store locator through GPS, view products and brand related videos, connect to Clinique’s mobile site and share comments and view threads via Facebook to see what other people are saying about the product.
This level of interaction brings new meaning and value to print advertising, and when tied into a relevant mobile campaign, a brand can reach higher levels of engagement and drive sales.
New technology can often be hard for people to adopt and learn, and even though the mobile world is showing definitive signs of high growth many of its users are still not too sure of themselves when it comes to apps in general. Many them are apprehensive of learning how apps work, their usefulness, and ultimately if they’re a good investment.
myPhoneMD has come up with an ingenious concept to bring apps out of
the digital world and into the real world by creating a retail environment that
entices customers to physically shop for apps. “The goal of the store is to
reduce buyer’s remorse,” said Shaun Walker, creative director at HERO|farm, New Orleans.
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The concept is quite simple: a café-style retail space that showcases removable boxes on shelving units that customers can pick-up, demo, and use to learn about a particular app. Using barcodes, each app can be downloaded as a trial or directly purchased through the use of barcode scanners. With a large open space and comfortable seating, patrons can take their time to peruse the various apps and ask sales associates one-on-one questions and advice.
The store is an extension of the MyPhoneMD retail chain, a client of Hero Farm, and only makes sense as an add-on to their current operation. As Walker puts it, “The goal of the store is to reduce buyer’s remorse, this gives them an opportunity to try out an app and make sure they like it before having to put up their money. People also tend to be scared of learning new things or of using the apps, so this removes a lot of the fear as well.”
MyPhoneMD is looking to rollout this concept in all of their current locations as they see this as an opportunity to reach out to customers in a whole new way. By creating a traditional retail shopping experience, both avid app users and newbies alike will feel comfortable with this new technology.
A hot topic heading into 2012 is the emerging technology coined the “mobile wallet” which Visa intends to capitalize on. Expected to launch sometime in late 2012, V.me is the official brand name for their proprietary mobile wallet.
Mobile wallets refer to applications on smart devices that allow users to store debit, credit and prepaid card information to be used for POS or online payment processing. Visa’s hedging on a similar strategy they currently employ with the various banks using the standard credit card service, the V.me mobile wallet will also be made available to companies such as PayPal, ISIS and Google Checkout along with an open beta development platform.
The advantages of a mobile wallet are that they allow customers to shop and purchase without transferring sensitive payment information over to merchants via a standard debit or credit card terminal. This added level of security, combined with the convenience and flexibility of standard payment processing and the ability to shop easily using a mobile smart device, all add up to why mobile wallets are an emerging trend and gaining momentum.
Visa is hoping this trend will continue to develop and take their existing credit and debit card business in new directions. For more info on this platform by Visa, visit www.v.me.
By Evo Canada Merchant Services
Lifestyle apparel retailer Guess has launched a program to bring innovative elements to their in-store shopping experience. Leveraging Verifone’s GlobalBay mobile retail platforms and software, Guess has set up rolling stands with iPads in approximately 12 stores across the USA. This is a test phase for the retailer, with plans to expand this program to their other locations based on the usage rates and overall functionality within their existing retail environment.
The iPad stations allow customers to shop for products in-store as usual but are seamlessly integrated into the shopping experience by exposing them to enhanced brand level content. The iPads come preloaded with GlobalBay’s Lookbook application which showcases videos, content, and an innovative product catalog function that ties to an e-commerce platform, all while integrating with current Guess POS and inventory systems. The software is stock with these backend functionality, allowing a brand to simultaneously maintain creative control over their layout and aesthetic design to properly showcase their features.
The stations are mounted on wheels, allowing employees the ability to move the mobile iPad freely in the store so they can, for example, assist further in changing rooms by suggesting alternate colors and styles to patrons who are actively trying on their products. Store managers are mandated to use the stations to help train new staff, give up-to-date product knowledge sessions, and help manage the Guess brand. Future plans for the system include the addition of a barcode scanner and credit and debit card mag stripe units to automate the checkout process, a similar trend that has taken hold in major department and grocery stores.
Will this be the end of the salesperson? Not likely, but it will modernize the way retail stores, their clerks, and their customers interact. The traditional retail shopping experience at Guess and other clothing stores alike are going to be become much more technology-driven and better equipped for enhanced service.
With the holiday season around the corner and one of the biggest selling times of the year for most retailers, merchants scramble to get organized in order to maximize sales. One of the easiest gift ideas consumers tend to favor when stuck on what to buy for a friend or loved one is a gift card. It’s fast and easy to purchase and leaves the recipient with open options as to what, when and how to buy.
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In 2009 alone, over $1.8 billion was spent on gift cards in Canada, a staggering number to say the least that demonstrates a clear opportunity to connect with consumers and drive new business. On the premise of offering a complete service, EVO Canada has teamed up with top third party gift card providers and can easily incorporate this into existing merchant services offered. Use gift cards to grow sales, increase store traffic and acquire new customers, as a promotional tool or simply to reduce paper waste and time management by replacing manual paper versions.
Help your customers give gifts, gain new customers as a result of it and continue to drive your business through this holiday season.
Alongside music CD’s, newspapers, roadmaps and magazines, the paper receipt is climbing the ranks of the “obsolete list” brought on by the digital age.
Consumers are becoming more and more engaged in streamlining information digitally and making social decisions to help reduce waste and environmental impact brought on by personal consumption. According to allEtronic, an estimated 9.6 million trees are cut each year for receipts in the United States alone.
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Payment processing companies are listening and developing new technologies to help advance this notion by introducing retailers with systems that produce paperless receipts. As Jennifer Miles, Retail Systems Manager at VeriFone, puts it “we’re changing the way we shop. Customers are starting to want electronic receipts.”
With more and more consumers opting for paperless receipts, many major retailers have been quick to adopt the technology. Apple, Gap Inc. (including Old Navy and Banana Republic), Nordstrom, Anthropologie, Patagonia and Sears to name a few, currently offer the ability to e-mail receipts or send them to password protected Web sites. Nordstrom goes as far as introducing the “roving clerk” equipped with mobile payment devices to check out shoppers on the spot.
Electronic receipts also offer businesses the opportunity to connect longer with customers even after the purchase is complete. Many see it as a new marketing initiative by including additional information on the digital receipt such as links to brand websites, product info, exclusive offers and complementary items to that specific purchase.
So next time you make a purchase, opt for an electronic receipt and reduce waste, help save a tree and who knows, perhaps it will lead you to your next purchase with little or no effort!
As part of an expanded range of products from VeriFone, the Optimum T4205 provides smaller businesses an easy-to-use and economically priced terminal with all of the added features to make processing card payments a breeze.
Armed with 24MB of memory and an ARM9 processor for multiple application support, transactions can be processed quickly so you can focus on turnaround and customer service at the time of purchase.
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Worried about additional set-up issues and process? Another key feature is the ability to easily upgrade to current Optimum terminals such as the T4210, T4220, M4230 and M4240, where no re-certification or modification is needed. This means a quick and painless upgrade to your payment processing system!
With built-in features such as being PCI-PED approved, HyperSafe32 to prevent merchant slamming and an optional privacy shield, encryption and data security are built right into this terminal for safe and secure transactions every time.
Quick processing, secure and easy to install, the Optimum T4205 is the “optimal” choice for small merchants.