In an effort to further connect with consumers while they are shopping in-store, Aldo has launched an interactive gaming platform. The basic crux of the game is to allow shoppers to engage with the Aldo brand, remain in the store for a longer period of time, and offer a chance to win $500. It also supports Aldo’s current foray into mobile with the recent launch of a mobile commerce platform.
Dubbed ‘Shoe Paradise,” the game and mobile site was developed by Dynamo, a Quebec-based company specializing in digital media. Alex Nemeroff, Interactive Director at Dynamo, added “This in-store game was created to fulfill two goals, to extend the Shoe Paradise microsite concept to mobile customers and introduce an experience tailored to Aldo’s recently-launched mobile commerce site.”
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The game is being promoted through zoloftanxiety.com in-store signage, which includes a call-to-action for customers to visit www.aldosp.com on their mobile browser. Details on the game then follow, with a featured shoe from which users can earn rewards as directed by the app. In order to enter to win customers must play three different levels of the game, each one at a different Aldo location, with prizes including free gear.
This initiative further cements Aldo’s mobile presence and is an example of how technology and smart devices can play an important role in uplifting brick-and-mortar shopping experiences.