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Posts tagged with “merchant service”

Starbucks rocking the mobile world with over 70 million mobile transactions

Thursday, 31 January, 2013

The Starbucks Coffee Company has become an architect of great commercial success with their entry to mobile applications world eighteen months ago. As of late last year they can now boast in having over 70 million payments through their mobile application, which is an amazing feat for any company mobile presence.
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Unlike many other merchants who use a third party payment processing application the Starbucks application was launched with a built-in payment service. That is set to change, as Square and Apple’s Passbook are now going to be well unified to the Starbucks brand, the former through a directory link to Starbucks and the latter will be integrated to iPod Touch or iPhone via Passbook software. These are very exciting developments; the future holds much innovation and further mobile presence for Starbucks.new balance m1500

Mobile app assisting those with visual disabilities

Friday, 28 September, 2012

A mobile application published by the nonprofit group Horizons for the Blind is offering solutions to the visually-impaired by increasing their autonomy when shopping at stores. Horizons for the Blind have been working on the app, called DirectionsForMe, with consumer package goods group Gladson with the intention of aiding those who have trouble with vision and the challenges they face as consumers. Camille Cafferlli is the founder of Horizons for the Blind and briefly took time to explain the initiative:

“DirectionsForMe provides a platform of independence … it allows you to put in a product name, and then you get all the directions, the warnings, the ingredients and anything else that would be on the package…”

The app will also be a benefit to seniors who may have trouble making out important information among the complicated packaging we see nowadays, as well as the small print in the case of ingredient listing. A user of DirectionsForMe will experience three functionalities once the product is scanned whereby information is presented through 1) A voice reading out the information 2) a portable braille reader and 3) augmented text size on a smartphone.
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It’s good to see mobile technology being used as a tool to empower the disadvantaged instead of only as a marketing channel. Hopefully DirectionsForMe meets a lot of success and inspires other like-minded applications.

http://pymnts.com/ Sept 2012

Cybercrime: are you one of its increasing numbers of victims?

Friday, 14 September, 2012

A new Norton Cybercrime Report cites that 1.5 million people worldwide are victims of online crime on a daily basis. They also claim that 2 out of every 3 internet users have been affected by cybercrime at least once in their lifetime and the costs on consumers are over a billion dollars (USD) per year. These numbers are truly staggering.  On average, victims are averaging $197 in financial losses as a result of this epidemic.

As more people turn to smartphones to access the internet, they increase the probability to succumbing to cybercriminals activities. Threats were initially low with the use of mobile phones but now since nearly 2 out of 3 people are online via their smartphones the threat has increased to over 200%.
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Social networks are also major targets. The report states that 4 out of every 10 users have suffered from cyber criminals hacking into their platform. In addition to that two-thirds of people have not set up security settings on their mobile phones or otherwise. Surprisingly, there are an estimated 44% of users that don’t even realize they have security settings to help offset any cyber crimes. Sounds like it’s time for all of us to wise up and get educated on how we can stop cybercriminals in their tracks.

http://www.thepaypers.com/news/

Everything Everywhere and MasterCard team up

Friday, 7 September, 2012

MasterCard’s deal with T-Mobile and Orange has come to an end. A new 5 year deal between MasterCard and Everything Everywhere has been forged. Their plan is to develop a person to person payment system close in comparison to Pingit.  This is not good news to rival networks O2 and Vodafone, who are also working together to build out a unified mobile payment service called Project Oscar, which would have standardized the system across the nation. Vodafone is currently partnered with Visa and O2 is attempting to establish their own system. It will be interesting to see just how this all pans out in the grand scheme of things. Stay tuned.
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American Sale bringing delivery convenience to customers via mobile

Thursday, 30 August, 2012

Anybody who has had to wait for delivery from a store knows the pain of being stuck at home, prisoner to the vague delivery times given to them. Superstore American Sale is changing that through the establishment of their own SMS service that will send a text to the customer, giving them an anticipated time and date of delivery. SMS may be viewed as becoming a strong alternative to a store’s applications, which not every consumer may be interested in using or even have the hardware to operate with.

SMS is also growing in strength because it benefits both parties equally at a low cost: the rapid convenience of text messaging for consumers and the marketing bond/service satisfaction that the business creates with their clients. Their director of mobile and digital unification at American Sale, Dave Lawson had this to say:

““By opening up SMS for notifications and delivery efficiency, American Sale is taking a proactive step to activating a highly relevant channel for customers…”
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Knotice is the company behind the SMS feature which notifies customers the day previous to their intended delivery. What is the overall strength of SMS in the future? As long as it remains lean and responsive it should remain a strong option for most businesses.

 

http://www.mobilecommercedaily.com/ August 2012

Costco enhancing customer experience with their new mobile app

Monday, 30 July, 2012

Members of Costco who are also Android and iPhone users will now have access to a free app that will greatly enhance their shopping experience. Costco has successfully tied many of their in-store services with the accessibility of the mobile application: pharmacy prescriptions can be refilled and checked on, items not available at nearby locations can be delivered when ordered, photos uploaded to their Photo Center, new coupons can be claimed, and memberships renewed. Not a Costco member? Not a problem. You can sign up through the app.
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These are functionalities that will strengthen a customer’s loyalty to the Costco brand. There are subtle ways that this app is going to promote traffic to stores, seeing as most services end with a customer going to one of the locations and that Costco is encouraging members to send in their app ideas for potential future integration.

From androidpolice.com, 07/02/12

How speeding up your website can increase sales

Saturday, 26 May, 2012

EVOCANADA_evo_canada_merchant_service_accountStrangeloop, an interesting value-add website optimizer for high volume e-merchants, reduces web page load times in order to drive more turnover and consequently increase transactions.

Located on the landing page of Strangeloop.com, visitors can toggle a slider and position it at a specific level of monthly sales revenue. As a result, the application highlights how the optimizer can directly correlate to added revenue simply by increasing page load times.

The results are staggering.

Large multinational corporations such as Visa, Sodexo, Petco and Auto Anything have already turned to Strangeloop’s intuitive site optimizer for both Web and mobile sites. Using an “advanced set of acceleration treatments,” Strangeloop streamlines and simplifies web pages in real-time by customizing them to the unique parameters of each browsing platform.

Not an out-of-the-box standardized liquid ciali software platform by any means, Strangeloop prides itself on customization and boasts that the technology is more than a one-size-fits-all approach. Considered a tailored experience mechanism, the optimizer allows for monitoring and modification of page loads based on web traffic of a specific moment, ever changing to the usage trends and needs of a given website at specific times. The site optimizer also builds in a clever tracking mechanism to predict a given users’ viewing patterns to pre-load pages and create an illusion of faster load times.

Offered as both an appliance to a company’s own datacenter or as a cloud-based service, Strangeloop can work with any IT infrastructure currently in place and lead to increased conversion rates, higher revenues, improved search engine results and most importantly, happier customers!

Clinique UK augments print ads to drive sales

Wednesday, 29 February, 2012

In a bold move to continue supporting a 360-degree ad campaign, Clinique UK is deploying improved reality platforms to enhance current print ads and help drive sales. They invited users to interact through print and out-of-home ads via smart devices during the month of March.

Teaming up with the enhanced reality Blippar application, which can be easily downloaded for iOS and Android platforms for free, the print ads come to life by creating an interactive version of the ad viewed directly on a user’s mobile device screen. By interacting with the advertisements users can view more detailed info on the showcased product and even make a purchase if so inclined.
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Jessica Butcher, founding partner and marketing director for Blippar, notes that print is a stagnant medium that needs to continue to evolve, “Print is, by its nature, old news as soon as it comes off a printing press, and this technology enables it to be used as a trigger for real-time information updates, a digital bridge to mobile Web pages, content downloads or interactive touch screen experiences. Augmented reality is simply one of the forms of content delivery that can be facilitated by this technology.”

This augmented reality platform goes even further by allowing users to connect with a store locator through GPS, view products and brand related videos, connect to Clinique’s mobile site and share comments and view threads via Facebook to see what other people are saying about the product.

This level of interaction brings new meaning and value to print advertising, and when tied into a relevant mobile campaign, a brand can reach higher levels of engagement and drive sales.

Foresee Results: Apple and Amazon top the list for mobile shopping experience in 2011

Tuesday, 28 February, 2012

Foresee Results, an independent customer experience analytics firm, produces a 100-point study annually, measuring consumer experience across many types of retail platforms. Apple came in on top of their 2011 mobile shopping experience study with an 85 point score, followed closely by Amazon at 84 points. These high scores can be attributed to both company’s success at keeping their mobile sites as similar as possible to the standard website, both in terms of navigation, content and ergonomics.

Larry Freed, current president and CEO at Foresee Results, recognizes first-hand the rising trend in mobile commerce but also notes the challenges ahead. “There is a lot of room for improvement and there are a lot of complexities and variables with mobile commerce, from various operating systems to device and screen size,” he said. “It’s not as simple as the early days of the Web when everyone was building for Internet Explorer. Now you’ve got multiple OS’s, phones and tablets, and various screen sizes, all which affect the user experience. You need to apply the same concepts on mobile as you do on the Web, but it’s a very different platform.”

Navigation and functionality are at the heart of why some mobile shopping experiences fall short. It is the combination of driving device capable content, ease of use and high levels of security to turn mobile “spectators” into actual customers. Further, measuring usage habits and customer satisfaction closely will separate companies that truly want to maximize on this payment trend and those that may not realize the potential for mobile to become integrated into daily shopping habits of customers. According to Foresee Results, customers that are satisfied with their mobile shopping experience are 54% more likely to return to that very same mobile site and shop again.

Since customer perception and expectations for mobile experiences are largely based on traditional website navigation, functionality and content, companies need to recognize this link and increase efforts to tie-in both traditional and mobile site design.

Mcommerce Summit 2012 New York: Amazon, Zappos, Citi, Travelocity, GGP and Alon Brands set to discuss the rising trends in mobile commerce

Monday, 27 February, 2012

On May 3rd, 2012 and hosted by Mobile Commerce Daily, industry leaders will converge at the National Museum of the American Indian in New York City to discuss the rapidly growing market segment of mobile commerce. Guest speakers from Amazon, Zappos, Citi, Travelocity, GGP and Alon Brands will discuss various topics involving mobile strategy. The event targets many businesses that can benefit from developing an integrated approach to mobile, including; ad agencies, media placement firms, brands and retailers.
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The Mcommerce Summit has been designed to complement the growing portfolio of seminars currently hosted by Mobile Commerce Daily, including Mobile FirstLook and Mobile Marketing Summit, both recognized as leading conferences in the mobile field.

Limited to only 200 delegates, registration is now open at a cost of $495 for the day, which includes all meals and refreshments. Please visit www.mcommercesummit.com for more information and to register.