In an effort to further connect with consumers while they are shopping in-store, Aldo has launched an interactive gaming platform. The basic crux of the game is to allow shoppers to engage with the Aldo brand, remain in the store for a longer period of time, and offer a chance to win $500. It also supports Aldo’s current foray into mobile with the recent launch of a mobile commerce platform.
Dubbed ‘Shoe Paradise,” the game and mobile site was developed by Dynamo, a Quebec-based company specializing in digital media. Alex Nemeroff, Interactive Director at Dynamo, added “This in-store game was created to fulfill two goals, to extend the Shoe Paradise microsite concept to mobile customers and introduce an experience tailored to Aldo’s recently-launched mobile commerce site.”
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The game is being promoted through zoloftanxiety.com in-store signage, which includes a call-to-action for customers to visit www.aldosp.com on their mobile browser. Details on the game then follow, with a featured shoe from which users can earn rewards as directed by the app. In order to enter to win customers must play three different levels of the game, each one at a different Aldo location, with prizes including free gear.
This initiative further cements Aldo’s mobile presence and is an example of how technology and smart devices can play an important role in uplifting brick-and-mortar shopping experiences.
At the very foundation of the need to continuously drive innovation lies a common human need to connect people, information, and services. The payments industry has seen a consistent and quick adoption of innovation as new technology keeps surfaces by the day. Despite all the hot-topic talk of NFC, digital wallets, m-commerce and mobile technology, one common thread is the rise in interest and desire for prepaid.
Today, a large amount of companies not currently in the prepaid sphere are quite literally running to the opportunity and latching onto any type of idea, service or technology and soon merchant service companies will likely follow suit.
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Back in 2009, Western Union took the bold decision to move into prepaid and become a dominant player. Based on strong consumer demand and a few previously failed attempts earlier in the 2000’s, Western Union has finally cemented their position of strength within this market.
An interesting note here is that, even with a simple business model built around money transfers, Western Union has had a long history of adopting new technology. From operating the first telegraph network to launching the first commercial satellite into Earth’s orbit, Western Union continues to look at how communication and financial services go hand-in-hand.
Keeping an eye on the younger demographic, prepaid fills two distinct trends and needs in the next-generation markets: self-service culture, and instant gratification. Prepaid wins on both fronts and may become the dominant payment method in the coming years.