In an effort to further connect with consumers while they are shopping in-store, Aldo has launched an interactive gaming platform. The basic crux of the game is to allow shoppers to engage with the Aldo brand, remain in the store for a longer period of time, and offer a chance to win $500. It also supports Aldo’s current foray into mobile with the recent launch of a mobile commerce platform.
Dubbed ‘Shoe Paradise,” the game and mobile site was developed by Dynamo, a Quebec-based company specializing in digital media. Alex Nemeroff, Interactive Director at Dynamo, added “This in-store game was created to fulfill two goals, to extend the Shoe Paradise microsite concept to mobile customers and introduce an experience tailored to Aldo’s recently-launched mobile commerce site.”
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The game is being promoted through zoloftanxiety.com in-store signage, which includes a call-to-action for customers to visit www.aldosp.com on their mobile browser. Details on the game then follow, with a featured shoe from which users can earn rewards as directed by the app. In order to enter to win customers must play three different levels of the game, each one at a different Aldo location, with prizes including free gear.
This initiative further cements Aldo’s mobile presence and is an example of how technology and smart devices can play an important role in uplifting brick-and-mortar shopping experiences.
Taco Bell and Sony have released a mobile sweepstakes tied-in to the much anticipated product launch of Sony’s PlayStation Vita game console. This collaboration seeks to further engage Taco Bell consumers while highlighting both the PlayStation Vita release as well as key Taco Bell products from it’s “Unlock the box” campaign. Taco Bell’s lead digital brand experience manager, Ronalee Zarate-Bayani, had this to say about the collaboration: “Gaming is incredibly popular among our customers, so together with Sony, we are bringing a game-changing technology to fans before it launches and allowing these fans to have fun while winning.”
The contest platform is two-fold, on one level users can enter to win via participation in a mobile specific game, or simply text in special product codes found on Taco Bell’s “$5 buck box”. Supporting both the iPhone and Android OS, the mobile game will allow Sony’s core gaming demographic to connect with PlayStation Vita news, updates and pre-release information.
Collaboration between the two companies on a mobile marketing initiative points to the growing importance and recognition of how consumers are incorporating mobile into their daily lives. Ms. Zarate-Bayani has made this notion a focal point when developing digital campaigns and notes “Mobile is a priority for Taco Bell as we know that it is an important aspect to our consumers’ daily lives, especially when making decisions about where to eat. Our overall digital strategy involves engaging with our consumers in relevant ways, and leveraging new and exciting technology through mobile provides these experiences to our fans on a daily basis.”
By Evo Canada Merchant Services