For most creative people, professional or amateur, it’s not about the money, but all about the process. That said, we are all part of a bigger wheel and unfortunately have no choice but to contribute financially to society…in other words: get a job, get paid and pay bills.
An often-daunting task for most creative people is securing financing for their idea or project. Kickstarter.com is here to help and hosts a revolutionary approach to funding projects. Not to be mistaken with a venture capital firm, business bank or investment fund, Kickstarter is an online community built around the encouragement and cultivation of new ideas and exciting projects. The online platform allows for everyday people to contribute financially or “pledge” to projects of their choosing and see them come to life. Projects vary in size and scope with a focus on the constructive spheres of music, film, art, technology, design, food and publishing.
Not being about lending money or investing, creators keep 100% ownership and in turn offer special promotions, gifts, rewards or experiences to “pledgers” depending on amount pledged and project type. Ranging from 3D printers to recording artists, product developers and theatre groups, a donor can pledge almost any amount to any project with a specific reward given back as a result.
Taking an “all or nothing” approach, each project must reach its funding goal in order for money to exchange hands. In other words, “sponsors” will not get charged until the project is successfully funded. By doing this, Kickstarter provides protection to its participants and creators.
New ideas are introduced through a project highlight page where creators post videos, documents, images and anything pertinent to explain the idea and encourage potential donors to pledge money. There are limits though and not every idea or project is accepted on the Kickstarter platform.
Gone are the days of hefty interest rates on a business loan or giving up your heart and soul to an investor who wants more equity, Kickstarter allows the idea and creators to take centre stage, changes the game for raising funds and helps keep creativity at the heart of a growing online community.