Members of Costco who are also Android and iPhone users will now have access to a free app that will greatly enhance their shopping experience. Costco has successfully tied many of their in-store services with the accessibility of the mobile application: pharmacy prescriptions can be refilled and checked on, items not available at nearby locations can be delivered when ordered, photos uploaded to their Photo Center, new coupons can be claimed, and memberships renewed. Not a Costco member? Not a problem. You can sign up through the app.
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These are functionalities that will strengthen a customer’s loyalty to the Costco brand. There are subtle ways that this app is going to promote traffic to stores, seeing as most services end with a customer going to one of the locations and that Costco is encouraging members to send in their app ideas for potential future integration.
From androidpolice.com, 07/02/12