Connections are all around us, from daily use of smartphones to highly enabled Web 2.0 sites, people and businesses communicate and transact in more ways than ever before. Many look solely to technological advancement, as the catalyst for innovation but what we often forget is the work that goes on before a new technology comes to life.
A simple idea based on the desire to fulfill a need generally forms the basis for technological advancement. In order to properly understand what needs are left unfilled, one must have a clear understanding of their respective “ecosystem” in order to find solutions to current and/or future problems.
As for payment processing, there are a plethora of options merchants may or may not know are out there and need guidance to decide on what may be the best for their business and customers. Further, more people are interacting and sharing info with brands and products of preference, creating a world of opportunity on how to use this data to connect longer and deeper with customers.
Merchant service providers are at the frontline of technology and understanding the needs of customers. They are trained to be knowledgeable on emerging technology and grasp the fundamentals of each of their client’s “ecosystems” and business infrastructures. As such, they can provide insights into how to optimize payment-processing systems and connect with customers on new levels by incorporating technology.
Work with a merchant service provider more closely and go beyond basic payment processing needs to brainstorm new ideas. Instead of viewing technology as innovation, see it more as a tool for business advancement and get “hyper-connected” to customers sooner.
By Evo Canada Merchant Services