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Marketing Spotlight: SMS 8 times the response rate of e-mail

Tuesday, 22 May, 2012

A recent report published by Cellit has home noted that retailers are seeing high success rates and ROI from targeted SMS campaigns that continue to drive new in-store traffic and mobile commerce. An expansive review of 1,180 campaigns was developed and sent by national large-scale retailers, and Cellit focused in on how SMS was being used to drive sales, retain SMS subscribers, and consequently grow contact information databases.

The key result found by Cellit was that when used properly to engage versus disrupt user’s daily life, SMS produced positive results six to eight times that of traditional e-mail marketing send-outs when comparing data collection, brand awareness and redemption factors. David Wachs, Senior Vice President of Mobile and General Manager at Cellit, had this to add; ““With eight times the response rate of email, mobile marketing is too powerful to pass up”.
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Furthermore, retailers have tuned into customers perception of intrusion and have begun implementing preference selection tools to ensure customers are receiving information of only personal interest.

Cellit was acquired earlier this year by digital engagement agency ePrize.