New technology can often be hard for people to adopt and learn, and even though the mobile world is showing definitive signs of high growth many of its users are still not too sure of themselves when it comes to apps in general. Many them are apprehensive of learning how apps work, their usefulness, and ultimately if they’re a good investment.
myPhoneMD has come up with an ingenious concept to bring apps out of
the digital world and into the real world by creating a retail environment that
entices customers to physically shop for apps. “The goal of the store is to
reduce buyer’s remorse,” said Shaun Walker, creative director at HERO|farm, New Orleans.
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The concept is quite simple: a café-style retail space that showcases removable boxes on shelving units that customers can pick-up, demo, and use to learn about a particular app. Using barcodes, each app can be downloaded as a trial or directly purchased through the use of barcode scanners. With a large open space and comfortable seating, patrons can take their time to peruse the various apps and ask sales associates one-on-one questions and advice.
The store is an extension of the MyPhoneMD retail chain, a client of Hero Farm, and only makes sense as an add-on to their current operation. As Walker puts it, “The goal of the store is to reduce buyer’s remorse, this gives them an opportunity to try out an app and make sure they like it before having to put up their money. People also tend to be scared of learning new things or of using the apps, so this removes a lot of the fear as well.”
MyPhoneMD is looking to rollout this concept in all of their current locations as they see this as an opportunity to reach out to customers in a whole new way. By creating a traditional retail shopping experience, both avid app users and newbies alike will feel comfortable with this new technology.
Adding to the now long list of events and contests, RIM has announced yet another component to create participation and give back to the developer community. As part of the overall Blackberry 10 Jam event, a new component dubbed the AppCircus will see up and coming developers go head to head in a jury-based contest with 3 grand prizes to include $25,000 in cash and the chance to see your favorite music group perform.
Times have been rather tough for RIM, and it seems they are recognizing the weight of this event. Further, the AppCircus will help developers hone their skills and further innovation with the end goal of bringing more added value to Blackberry apps as a whole.
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The contest will focus on three main areas of app development: WebWorks, Adobe Air and Native Gaming. Contestants will have the opportunity to tweak their apps during AppCircus then pitch to a panel of RIM judges who will decide on the top 3 developers for each of the three areas of development. Finalists will be given time to work with RIM advisers to further tweak the app and then participate in a final pitch lasting no more then 3 minutes with a short 2 minute Q&A after the pitch. A winner will be announced shortly after for each development category.
For more info on the contest and how to enroll, please head on over to blackberry10jam.appcircus.com.
Have you ever waited over 30 minutes to pay a restaurant check or walk out of a bar forgetting to pay a tab leaving your credit card and ID behind? Well the latter may not happen as often but the process of paying a restaurant or bar bill can lengthy for both customers and merchants.
Austin, TX based Tabbedout aims to remove the need to exchange money or credit cards all together by launching a new application designed specifically to work with these types of merchants. No longer will you need to wait on a server or remember to collect your cards and tab at the bar, with the Tabbedout application, all payment information is securely stored on your smartphone with the ability to link directly to a Tabbedout supported merchant. All payments go directly to the merchant’s POS system without having to transfer sensitive payment information as with credit or debit cards.
Beyond helping customers keep sensitive payment information securely on their own phone and making the payment process much easier, Tabbedout helps merchants maximize service by eliminating the need for servers to chase after payments and waste time printing out paper bills. Tabbedout also acts as a network linking merchants to customers via the application itself, even when the customer may not be in the restaurant or bar itself. This added feature allows merchants to market new products and services, engage customers with content or simply spread the word about a new menu, drink or event.
Despite only being currently available at select Austin, TX merchants, the Tabbedout platform is an interesting discovery and could pave the way for changing how restaurants and bars do business. For more information on this revolutionary application, visit www.tabbedout.com.