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Posts tagged with “514-315-2935”

Jumio simplifies payment and secures heavyweight financing

Tuesday, 21 February, 2012

Start-up company Jumio, specializing in mobile and online payments, has secured $25.5 million USD in a recent funding round. Investment firms have yet to be disclosed but this is a huge statement for the upstart company who in March 2011, secured $6.5 million USD in Series-A financing led by Facebook co-founder Eduardo Savarin.

As current CEO and founder Daniel Mattes’ second successful start-up, Jumio aims to simplify online and mobile payments. Daniel is no stranger to the world of venture capital finance as he was behind the VoIP success Jajah, selling in 2009 for $207 million USD to Telefonica in an all cash deal.

Jumio’s lead product is Netswipe, with many options from basic processing to a mobile application and even a wordpress blog payment plug-in. For more information on Jumio, please visit www.jumio.com.

By Evo Canada Merchant Services 

Tacos and PlayStation anyone? Taco Bell and Sony collaborate to launch mobile contest

Thursday, 16 February, 2012

Taco Bell and Sony have released a mobile sweepstakes tied-in to the much anticipated product launch of Sony’s PlayStation Vita game console. This collaboration seeks to further engage Taco Bell consumers while highlighting both the PlayStation Vita release as well as key Taco Bell products from it’s “Unlock the box” campaign. Taco Bell’s lead digital brand experience manager, Ronalee Zarate-Bayani, had this to say about the collaboration: “Gaming is incredibly popular among our customers, so together with Sony, we are bringing a game-changing technology to fans before it launches and allowing these fans to have fun while winning.

The contest platform is two-fold, on one level users can enter to win via participation in a mobile specific game, or simply text in special product codes found on Taco Bell’s “$5 buck box”. Supporting both the iPhone and Android OS, the mobile game will allow Sony’s core gaming demographic to connect with PlayStation Vita news, updates and pre-release information.

Collaboration between the two companies on a mobile marketing initiative points to the growing importance and recognition of how consumers are incorporating mobile into their daily lives. Ms. Zarate-Bayani has made this notion a focal point when developing digital campaigns and notes “Mobile is a priority for Taco Bell as we know that it is an important aspect to our consumers’ daily lives, especially when making decisions about where to eat. Our overall digital strategy involves engaging with our consumers in relevant ways, and leveraging new and exciting technology through mobile provides these experiences to our fans on a daily basis.”

By Evo Canada Merchant Services 

The Hyper-Connected World and your Merchant Services Provider

Tuesday, 7 February, 2012

Connections are all around us, from daily use of smartphones to highly enabled Web 2.0 sites, people and businesses communicate and transact in more ways than ever before. Many look solely to technological advancement, as the catalyst for innovation but what we often forget is the work that goes on before a new technology comes to life.

A simple idea based on the desire to fulfill a need generally forms the basis for technological advancement. In order to properly understand what needs are left unfilled, one must have a clear understanding of their respective “ecosystem” in order to find solutions to current and/or future problems.

As for payment processing, there are a plethora of options merchants may or may not know are out there and need guidance to decide on what may be the best for their business and customers. Further, more people are interacting and sharing info with brands and products of preference, creating a world of opportunity on how to use this data to connect longer and deeper with customers.

Merchant service providers are at the frontline of technology and understanding the needs of customers. They are trained to be knowledgeable on emerging technology and grasp the fundamentals of each of their client’s “ecosystems” and business infrastructures. As such, they can provide insights into how to optimize payment-processing systems and connect with customers on new levels by incorporating technology.

Work with a merchant service provider more closely and go beyond basic payment processing needs to brainstorm new ideas. Instead of viewing technology as innovation, see it more as a tool for business advancement and get “hyper-connected” to customers sooner.

By Evo Canada Merchant Services