Techcrunch.com reported on new figures that suggest smartphone usage among US consumers is on the rise. Approximately 50.4 percent of US consumers were using smartphones in March of 2012 alone, with Android-based models taking the lions’ share at 48.5 percent of all handhelds used.
According to Neilson, Apple still holds a strong leadership position as the dominant handset brand with the iPhone accounting for 32 percent of all smartphones sold.
Since December of 2011, smartphone usage growth hovers at 3 percent, as 47.8 percent of mobile usage was attributed to smartphones. Although smartphones account for half of all mobile usage, this statistic would suggest that the overall growth rate for smartphone usage is slowing down.
Interestingly enough, Asian Americans rate at the highest level of smartphone usage and as far as gender, women slightly edge out men.