Road to in-store mobile payments is bumpy for Apple Pay, MCX
Bringing contactless mobile payments to bricks-and-mortar stores continues to be a challenging process plagued with technology difficulties, inexperienced store associates and an evolving landscape.
Enabling in-store mobile payments at scale is viewed as a key goal but one that has proven to be elusive over the past few years for a variety of reasons. The latest setbacks include reports of Apple Pay not working at Home Depot stores, Best Buy switching allegiance from MCX to Apple Pay as well as the departure of MCX CEO Dekkers Davidson.
“The consensus decision is that NFC will be the defacto solution for mobile proximity payments,” said Thad Peterson, senior analyst at Aite Group, Atlanta, GA.
“Now we’re waiting for a sufficient number of terminals to accept NFC and a sufficient number of devices that can carry an NFC capable mobile wallet,” he said. “Both of these will grow fairly rapidly over the next 2 to 3 years.”
Source:: Mobile Commerce Daily feed