Predictions for $8 Billion in mobile commerce from eBay in 2012
Mobile commerce is certainly on the rise and 2012 should be a banner year for e-commerce company eBay. According to CEO John Donahoe during a speech in Las Vegas at the CES Conference in early January, the company is forecasting $8 billion in total mobile commerce, with $7 billion attributed to mobile payments. Donahoe also noted PayPal’s above expected 2011 mobile payment results of $4 billion, all pointing to the rising importance of mobile payments for the company as a whole.
According to PayPal’s (a subsidiary of eBay) Senior Director of Global Communications and Experiential Marketing Amanda Pires, their mobile payment numbers can be attributed to an achieved level of trust for both the PayPal and eBay brands. “Consumers are increasingly choosing eBay mobile and PayPal mobile because we provide a great shopping experience and a fast, highly secure way to pay,” she said. ”With millions of customers globally, the brands are already trusted online so it makes sense consumers would choose eBay and PayPal on their mobile phones.”
With more than 17 million users currently using PayPal mobile payment services, up from 8 million posted in June 2011, the company is well positioned to capitalize on the mobile payment trend. This coupled with an increasing line-up of top retailers, including Starbucks and Fandango, has enabled the company to further develop its POS scan applications for smart devices along with other mobile payment options, including a pilot project launched in Sweden using NFC technology. There are lots more to come from both eBay and PayPal, stay tuned.