Planting the entrepreneurial seed: How Sprouter.com is helping small business in a big way
Founded in late 2009 by media maven Sarah Prevette, Sprouter was built on the notion of creating an online community to give start-ups and small-business owners access to professional guidance from experienced industry veterans.
Entrepreneurs log into the portal and are lead through a series of information pages where they can ask specific questions, browse topics, comment in discussion forums and share info with other networks. Sprouter by no means uses crowdsourcing to answer questions, as all answers are gathered from the panel of proven experts and their associates. This panel of experts is carefully chosen to provide real-world advice on various topics such as business law, marketing and funding.
Taking their initiative offline, Sprouter also hosts a series of events called “Sprout Up” allowing users to connect in a live conference format with other entrepreneurs, business owners and panel experts. Hosted monthly, over 600 entrepreneurs meet and greet at each event and gain insightful information to help build up their respective businesses. Complementing these events is a periodical magazine called the “Sprouter Weekly” which aggregates common questions on the site and outlines useful information for start-ups.
Allowing access to business minds such as Aaron Patzer of Mint.com fame and Tim Berry, founder of Palo Alto Software, Sprouter provides an instant connection to a wealth of information, potential investors and expert knowledge instantly, all in an easy to use web based platform.