Papa John’s heats up mobile payments with sharing solution
Papa John’s is introducing a new digital solution to consumers online and on mobile that enables them to split their pizza bill in a streamlined manner, suggesting that mobile payments sharing options are set to take off in 2015.
The PayShare solution, which is powered by Venmo, allows customers sharing a pizza to easily and securely split the check for any mobile payments or online order, a sometimes-tricky feat that complicates the checkout process. Papa John’s is hoping that the convenience will help drive more sales for the pizza brand, especially as the idea of a sharing economy gains traction, thanks to payment sharing options on mobile apps such as Uber.
“Pizza is meant to be split and shared, so it’s only natural that paying for it can be done much in the same way,” said Jim Ensign, vice president of global digital marketing at Papa John’s, Louisville, KY. “We are anticipating [consumers] are going to like it as they’re the ones who told us they really wanted this.”
Source:: Mobile Commerce Daily feed