A mobile application published by the nonprofit group Horizons for the Blind is offering solutions to the visually-impaired by increasing their autonomy when shopping at stores. Horizons for the Blind have been working on the app, called DirectionsForMe, with consumer package goods group Gladson with the intention of aiding those who have trouble with vision and the challenges they face as consumers. Camille Cafferlli is the founder of Horizons for the Blind and briefly took time to explain the initiative:
““DirectionsForMe provides a platform of independence … it allows you to put in a product name, and then you get all the directions, the warnings, the ingredients and anything else that would be on the package…”
The app will also be a benefit to seniors who may have trouble making out important information among the complicated packaging we see nowadays, as well as the small print in the case of ingredient listing. A user of DirectionsForMe will experience three functionalities once the product is scanned whereby information is presented through 1) A voice reading out the information 2) a portable braille reader and 3) augmented text size on a smartphone.
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It’s good to see mobile technology being used as a tool to empower the disadvantaged instead of only as a marketing channel. Hopefully DirectionsForMe meets a lot of success and inspires other like-minded applications.
http://pymnts.com/ Sept 2012