Recognized major US department store Macy’s has recently launched a new mobile campaign highlighting its latest spring 2012 product collections at rock bottom prices.
The initiative has been launched through Us Magazine’s mobile site, and aims to get attention from Macy’s on-the-go customers and to drive a new direct to consumer discount channel.
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Mobile ads are placed in favorable locations at the top of the Us Magazine’s mobile site landing page, demonstrating a clear call-to-action for consumers to click through to another mobile site showcasing Macy’s “Spring Spectacular” sale items. Users can also browse the retailers’ entire product inventory and benefit from free shipping.
Not a newcomer to mobile ad campaigns, Macy’s sees this component as crucial to move sales in new directions and continue to develop their mobile component. Having already launched augmented reality platforms to SMS marketing, Macy’s has tapped into the emerging mobile space in a big way.