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How Visa bets on connected moms to drive mobile payments

Connected moms are a valuable target audience

Connected moms are a valuable target audience

As Visa continues to evangelize its mobile payment platform, Visa Checkout, the brand has seen strong support from connected moms, who can quickly take an offer viral.

The global payments company undertook a partnership with Pizza Hut last year that saw the quick service chain …read more

Source:: Mobile Commerce Daily feed