GNC, a health and wellness specialty retailer, launched an iPhone application in March of 2011 and has seen over 100,000 downloads. This interest has prompted the company to focus and redesign the mobile app to further please tech-savvy customers.
The application is available free of charge for both iPhone and Android users and hosts a wide range of information on the GNC brand, products, and includes a mobile commerce engine. Jeff Hennion, GNC’s chief marketing and e-commerce officer, spoke proudly of their new app: “Our strategy is to go to our customers, wherever they are and however they want to shop.”
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According to Hennion, a large amount of GNC’s core consumer spends many hours researching products as they are geared toward specific health benefits. The addition of an overhauled mobile site allows for continuity between the regular website and hosts the same amount of product info.
Users can browse products, check out the latest deals, track their own personal supplement use, find store locations, access recipes, and store the GNC membership card info directly in the app allowing them not to have to carry the actual card.