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Chipotle says mobile payments, not loyalty, will drive customer insights

Chipotle's iPhone app

Chipotle’s iPhone app

While a number of food and beverage chains have embraced mobile loyalty, a Chipotle executive said this week that the company will buck the trend and lean on mobile payments – not loyalty – as a way to gather meaningful insights about its customers.

During a conference call with …read more

Source:: Mobile Commerce Daily feed