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Category “Technology”

Google Advises Canadian Businesses to Modernize

Wednesday, 17 June, 2015

Addressing the Vancouver Board of Trade as the keynote speaker, the Managing Director of Google Canada, Sam Sebastien, took Canadian merchants to task for their slow adoption of digital technology. Sebastien expressed exasperation, claiming that the “bad slow” move towards these new technologies “does not compute.” Much of this exasperation is attributed to the fact that, in Sebastien’s words, “Digital leaders outperform their competitors in every industry…They have higher revenues, productivity, better market valuation. They just do better… Canadian businesses need to be embracing these tools.”

Canadian businesses are not using digital tools

Sebastien’s claims regarding Canadian businesses are borne out by the data. Canadian businesses, especially in the small to mid-sized range, need to embrace digital technologies if they want to remain competitive with an increasingly tech savvy customer base. UPS recently released a study that affirms what many of us have known to be true intuitively, that technology has a strong impact on the buying habits of Canadians. From mobile searched to online shopping, purchasing decisions have never been as influenced by digital technology as they are now. According the Alan Gershenhorn, the executive vice president and chief commercial officer of UPS, “The future of retail is driven by ever increasingly sophisticated and savvy shoppers who research at home and in a store, but more are turning to mobile as capabilities improve for online product display and promotion.” Less intuitively, there is also evidence that suggests that you online store not only represents an alternative location for your customers to shop, but further drives traffic into your brick and mortar store. Given this information, Sebastien is wholly correct, Canadian retailers must adapt to the new digital commercial landscape lest they get left behind entirely.

Concluding with an ever-popular Hockey metaphor to describe Canadian business owners, Sebastien ended his speech on a note of optimism, stating that, “In many ways I think Canada is the fastest team on the ice. We’ve just got to harness those skills.” At EVO we’re committed to helping your business harness the necessary skills to compete in the Modern marketplace. From mobile responsive websites, to ecommerce solutions, EVO Canada is a one stop shop for your modern needs. If you want to learn, get in touch!

Papa John’s heats up mobile payments with sharing solution

Monday, 13 April, 2015
Pizza fans can split the bill on mobile payments for streamlined checkout

Papa John’s is introducing a new digital solution to consumers online and on mobile that enables them to split their pizza bill in a streamlined manner, suggesting that mobile payments sharing options are set to take off in 2015.

The PayShare solution, which is powered by Venmo, allows customers sharing a pizza to easily and securely split the check for any mobile payments or online order, a sometimes-tricky feat that complicates the checkout process. Papa John’s is hoping that the convenience will help drive more sales for the pizza brand, especially as the idea of a sharing economy gains traction, thanks to payment sharing options on mobile apps such as Uber.

“Pizza is meant to be split and shared, so it’s only natural that paying for it can be done much in the same way,” said Jim Ensign, vice president of global digital marketing at Papa John’s, Louisville, KY. “We are anticipating [consumers] are going to like it as they’re the ones who told us they really wanted this.”

 …read more

Source:: Mobile Commerce Daily feed

CardFlight Unveils SwipeSimple mobile point of sale system

Thursday, 26 March, 2015
Mobile point of sale system

CardFlight has released a new reader for its SwipeSimple mobile point of sale system offering to accept EMV-chip cards.

…read more

Source:: Payments Source – Debit

Opentabs’ lets users order ahead by registering a debit card or credit card with a mobile application

Tuesday, 24 March, 2015
Debit card or credit card

Opentabs app orders by registering debit card or credit card.

The mobile payments space continues to heat up, with Opentabs integrating PayPal within its mobile payment system to meet consumer demand for order-ahead services.

Stoked by Apple’s and Google’s appearing to be the ones to beat, Opentabs, which lets users order ahead by registering a debit card or credit card with a mobile application, is teaming up with PayPal to meet accelerated customer demand for convenience. Mobile ordering is a hot topic so far in 2015, with numerous restaurants chains announcing their own mobile ordering services or plans for them. …read more

Source:: Mobile Commerce Daily feed

The Critical Smartphone Issue That Manufacturers Ignore

Saturday, 21 March, 2015

I’ve spent the last ten days in Austin attending the various strands of SXSW. I’ve been doing so for the last eleven years, and one thing that has become clear over the last few years, and acutely aware of this year, is just how ill-served consumers are over a critical …read more

Source:: Forbes – Technology

Everlink Designs Payment Wristband for Use with Interac Flash

Thursday, 19 March, 2015

Everlink Payment Services has created a prototype wearable payment device that works with Interac Flash. …read more

Source:: Payments Source – Debit

Starbucks rocking the mobile world with over 70 million mobile transactions

Thursday, 31 January, 2013

The Starbucks Coffee Company has become an architect of great commercial success with their entry to mobile applications world eighteen months ago. As of late last year they can now boast in having over 70 million payments through their mobile application, which is an amazing feat for any company mobile presence.
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Unlike many other merchants who use a third party payment processing application the Starbucks application was launched with a built-in payment service. That is set to change, as Square and Apple’s Passbook are now going to be well unified to the Starbucks brand, the former through a directory link to Starbucks and the latter will be integrated to iPod Touch or iPhone via Passbook software. These are very exciting developments; the future holds much innovation and further mobile presence for Starbucks.new balance m1500

American Sale bringing delivery convenience to customers via mobile

Thursday, 30 August, 2012

Anybody who has had to wait for delivery from a store knows the pain of being stuck at home, prisoner to the vague delivery times given to them. Superstore American Sale is changing that through the establishment of their own SMS service that will send a text to the customer, giving them an anticipated time and date of delivery. SMS may be viewed as becoming a strong alternative to a store’s applications, which not every consumer may be interested in using or even have the hardware to operate with.

SMS is also growing in strength because it benefits both parties equally at a low cost: the rapid convenience of text messaging for consumers and the marketing bond/service satisfaction that the business creates with their clients. Their director of mobile and digital unification at American Sale, Dave Lawson had this to say:

““By opening up SMS for notifications and delivery efficiency, American Sale is taking a proactive step to activating a highly relevant channel for customers…”
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Knotice is the company behind the SMS feature which notifies customers the day previous to their intended delivery. What is the overall strength of SMS in the future? As long as it remains lean and responsive it should remain a strong option for most businesses.

 

http://www.mobilecommercedaily.com/ August 2012

Costco enhancing customer experience with their new mobile app

Monday, 30 July, 2012

Members of Costco who are also Android and iPhone users will now have access to a free app that will greatly enhance their shopping experience. Costco has successfully tied many of their in-store services with the accessibility of the mobile application: pharmacy prescriptions can be refilled and checked on, items not available at nearby locations can be delivered when ordered, photos uploaded to their Photo Center, new coupons can be claimed, and memberships renewed. Not a Costco member? Not a problem. You can sign up through the app.
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These are functionalities that will strengthen a customer’s loyalty to the Costco brand. There are subtle ways that this app is going to promote traffic to stores, seeing as most services end with a customer going to one of the locations and that Costco is encouraging members to send in their app ideas for potential future integration.

From androidpolice.com, 07/02/12

Shaping the future of POS

Thursday, 31 May, 2012

Mirroring the introduction long ago of magnetic stripe technology to point-of-sale systems, the payments industry is now experiencing another important evolution; the dawn of mobile smart devices and our hyper-connected world by virtue of the Internet.

Leading theory on the future of POS is predicting it to become the second revolution in mobile technology, an all-encompassing integration with day-to-day merchant needs. From lowering transaction fees to accepting all sorts of payment types, monitoring and bookkeeping, the future role POS systems will play will be under tremendous scrutiny and importance. Future success will largely be dictated by the emerging technologies launching today.
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Key factors that will shape the POS of tomorrow:

Mobile: the next 12 months will witness the proliferation and rise of mobile as a permanent fixture as payment method. Smartphone usage rates are growing exponentially, and the creation of many focused offshoot technology companies is helping pave the way for future payment platforms.
– Security and progression to EMV: With any rapid technological advancement (especially one that handles sensitive personal payment information) security becomes an important issue. The handling and integrity of payment information will be a hot topic with policymakers and governing bodies. Furthermore it is stated that all American-based merchants will need to adopt EMV-capable POS systems by the year 2015.
– Contactless Payments: NFC is driving this trend…but will it only remain a trend? As mobile smart devices become go-to daily habits for consumers, technology like NFC could take a permanent place.
– New Technology: Innovation begats new technological advancement, but certain companies in the traditional payment industry may find it hard to deviate from the well-beaten path. Payment goliath VeriFone made a huge leap for their business by acquiring global outdoor advertising network Clear Channel Outdoors Inc, and will introduce a promotional platform to integrate with POS and payment systems.

Balance for the future of POS will lie between two paradigms: 1) the desire to enhance current systems for ease of use, or 2) to solve existing problems. The latter idea is more reactive by nature and may not be sufficient in being innovative, but nonetheless it will be interesting to see how the payment industry continues to evolve in the years to come.