Addressing the Vancouver Board of Trade as the keynote speaker, the Managing Director of Google Canada, Sam Sebastien, took Canadian merchants to task for their slow adoption of digital technology. Sebastien expressed exasperation, claiming that the “bad slow” move towards these new technologies “does not compute.” Much of this exasperation is attributed to the fact that, in Sebastien’s words, “Digital leaders outperform their competitors in every industry…They have higher revenues, productivity, better market valuation. They just do better… Canadian businesses need to be embracing these tools.”
Sebastien’s claims regarding Canadian businesses are borne out by the data. Canadian businesses, especially in the small to mid-sized range, need to embrace digital technologies if they want to remain competitive with an increasingly tech savvy customer base. UPS recently released a study that affirms what many of us have known to be true intuitively, that technology has a strong impact on the buying habits of Canadians. From mobile searched to online shopping, purchasing decisions have never been as influenced by digital technology as they are now. According the Alan Gershenhorn, the executive vice president and chief commercial officer of UPS, “The future of retail is driven by ever increasingly sophisticated and savvy shoppers who research at home and in a store, but more are turning to mobile as capabilities improve for online product display and promotion.” Less intuitively, there is also evidence that suggests that you online store not only represents an alternative location for your customers to shop, but further drives traffic into your brick and mortar store. Given this information, Sebastien is wholly correct, Canadian retailers must adapt to the new digital commercial landscape lest they get left behind entirely.
Concluding with an ever-popular Hockey metaphor to describe Canadian business owners, Sebastien ended his speech on a note of optimism, stating that, “In many ways I think Canada is the fastest team on the ice. We’ve just got to harness those skills.” At EVO we’re committed to helping your business harness the necessary skills to compete in the Modern marketplace. From mobile responsive websites, to ecommerce solutions, EVO Canada is a one stop shop for your modern needs. If you want to learn, get in touch!
Everlink Payment Services has created a prototype wearable payment device that works with Interac Flash.
Source:: Payments Source – Debit
The Starbucks Coffee Company has become an architect of great commercial success with their entry to mobile applications world eighteen months ago. As of late last year they can now boast in having over 70 million payments through their mobile application, which is an amazing feat for any company mobile presence.
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Unlike many other merchants who use a third party payment processing application the Starbucks application was launched with a built-in payment service. That is set to change, as Square and Apple’s Passbook are now going to be well unified to the Starbucks brand, the former through a directory link to Starbucks and the latter will be integrated to iPod Touch or iPhone via Passbook software. These are very exciting developments; the future holds much innovation and further mobile presence for Starbucks.new balance m1500
Anybody who has had to wait for delivery from a store knows the pain of being stuck at home, prisoner to the vague delivery times given to them. Superstore American Sale is changing that through the establishment of their own SMS service that will send a text to the customer, giving them an anticipated time and date of delivery. SMS may be viewed as becoming a strong alternative to a store’s applications, which not every consumer may be interested in using or even have the hardware to operate with.
SMS is also growing in strength because it benefits both parties equally at a low cost: the rapid convenience of text messaging for consumers and the marketing bond/service satisfaction that the business creates with their clients. Their director of mobile and digital unification at American Sale, Dave Lawson had this to say:
““By opening up SMS for notifications and delivery efficiency, American Sale is taking a proactive step to activating a highly relevant channel for customers…”
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Knotice is the company behind the SMS feature which notifies customers the day previous to their intended delivery. What is the overall strength of SMS in the future? As long as it remains lean and responsive it should remain a strong option for most businesses.
http://www.mobilecommercedaily.com/ August 2012
Out with the old and in with the new. Google has released version 2.0 of their Google Wallet service which allows a prepaid credit card of your choice to be stored in a completely secure environment. The prepaid card simply funds the purchase when a mobile payment is made. This system is an improvement over previous version 1.0 which needed card issuers to become involved in provisioning the payment cards to Google Wallet.
In terms of security Google has gone down a different path regarding their technical approach: the cards are now stored on Google’s impeccably secure servers instead of on the secure storage area provided in all smart phone devices. A virtual card number is still stored there to help facilitate the purchase. Google then charges your selected card immediately thereafter. This new version actually speeds up the integration process for banks, enabling them to add their cards to the Wallet in literally weeks. This new methodology may pave the way for a better solution to support all credit and debit cards.
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Google has also made it much easier to disable your mobile wallet in cases of theft or loss of the phone. With a simple visit to the “Devices” section in your online wallet you can find the phone that you want disabled and Google Wallet will then not authorize any transactions until you effectively change the settings.
Members of Costco who are also Android and iPhone users will now have access to a free app that will greatly enhance their shopping experience. Costco has successfully tied many of their in-store services with the accessibility of the mobile application: pharmacy prescriptions can be refilled and checked on, items not available at nearby locations can be delivered when ordered, photos uploaded to their Photo Center, new coupons can be claimed, and memberships renewed. Not a Costco member? Not a problem. You can sign up through the app.
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These are functionalities that will strengthen a customer’s loyalty to the Costco brand. There are subtle ways that this app is going to promote traffic to stores, seeing as most services end with a customer going to one of the locations and that Costco is encouraging members to send in their app ideas for potential future integration.
From androidpolice.com, 07/02/12