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Category “Business Strategy”

Google Advises Canadian Businesses to Modernize

Wednesday, 17 June, 2015

Addressing the Vancouver Board of Trade as the keynote speaker, the Managing Director of Google Canada, Sam Sebastien, took Canadian merchants to task for their slow adoption of digital technology. Sebastien expressed exasperation, claiming that the “bad slow” move towards these new technologies “does not compute.” Much of this exasperation is attributed to the fact that, in Sebastien’s words, “Digital leaders outperform their competitors in every industry…They have higher revenues, productivity, better market valuation. They just do better… Canadian businesses need to be embracing these tools.”

Canadian businesses are not using digital tools

Sebastien’s claims regarding Canadian businesses are borne out by the data. Canadian businesses, especially in the small to mid-sized range, need to embrace digital technologies if they want to remain competitive with an increasingly tech savvy customer base. UPS recently released a study that affirms what many of us have known to be true intuitively, that technology has a strong impact on the buying habits of Canadians. From mobile searched to online shopping, purchasing decisions have never been as influenced by digital technology as they are now. According the Alan Gershenhorn, the executive vice president and chief commercial officer of UPS, “The future of retail is driven by ever increasingly sophisticated and savvy shoppers who research at home and in a store, but more are turning to mobile as capabilities improve for online product display and promotion.” Less intuitively, there is also evidence that suggests that you online store not only represents an alternative location for your customers to shop, but further drives traffic into your brick and mortar store. Given this information, Sebastien is wholly correct, Canadian retailers must adapt to the new digital commercial landscape lest they get left behind entirely.

Concluding with an ever-popular Hockey metaphor to describe Canadian business owners, Sebastien ended his speech on a note of optimism, stating that, “In many ways I think Canada is the fastest team on the ice. We’ve just got to harness those skills.” At EVO we’re committed to helping your business harness the necessary skills to compete in the Modern marketplace. From mobile responsive websites, to ecommerce solutions, EVO Canada is a one stop shop for your modern needs. If you want to learn, get in touch!

Got creative? Get funding!

Thursday, 29 December, 2011

Merchant service account evo canada payment processing For most creative people, professional or amateur, it’s not about the money, but all about the process. That said, we are all part of a bigger wheel and unfortunately have no choice but to contribute financially to society…in other words: get a job, get paid and pay bills.

An often-daunting task for most creative people is securing financing for their idea or project. Kickstarter.com is here to help and hosts a revolutionary approach to funding projects. Not to be mistaken with a venture capital firm, business bank or investment fund, Kickstarter is an online community built around the encouragement and cultivation of new ideas and exciting projects. The online platform allows for everyday people to contribute financially or “pledge” to projects of their choosing and see them come to life. Projects vary in size and scope with a focus on the constructive spheres of music, film, art, technology, design, food and publishing.

Not being about lending money or investing, creators keep 100% ownership and in turn offer special promotions, gifts, rewards or experiences to “pledgers” depending on amount pledged and project type. Ranging from 3D printers to recording artists, product developers and theatre groups, a donor can pledge almost any amount to any project with a specific reward given back as a result.

Taking an “all or nothing” approach, each project must reach its funding goal in order for money to exchange hands. In other words, “sponsors” will not get charged until the project is successfully funded. By doing this, Kickstarter provides protection to its participants and creators.

New ideas are introduced through a project highlight page where creators post videos, documents, images and anything pertinent to explain the idea and encourage potential donors to pledge money. There are limits though and not every idea or project is accepted on the Kickstarter platform.

Gone are the days of hefty interest rates on a business loan or giving up your heart and soul to an investor who wants more equity, Kickstarter allows the idea and creators to take centre stage, changes the game for raising funds and helps keep creativity at the heart of a growing online community.