Bringing down barriers – brick and mortar app store delivers new shopping experience
New technology can often be hard for people to adopt and learn, and even though the mobile world is showing definitive signs of high growth many of its users are still not too sure of themselves when it comes to apps in general. Many them are apprehensive of learning how apps work, their usefulness, and ultimately if they’re a good investment.
myPhoneMD has come up with an ingenious concept to bring apps out of
the digital world and into the real world by creating a retail environment that
entices customers to physically shop for apps. “The goal of the store is to
reduce buyer’s remorse,” said Shaun Walker, creative director at HERO|farm, New Orleans.
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The concept is quite simple: a café-style retail space that showcases removable boxes on shelving units that customers can pick-up, demo, and use to learn about a particular app. Using barcodes, each app can be downloaded as a trial or directly purchased through the use of barcode scanners. With a large open space and comfortable seating, patrons can take their time to peruse the various apps and ask sales associates one-on-one questions and advice.
The store is an extension of the MyPhoneMD retail chain, a client of Hero Farm, and only makes sense as an add-on to their current operation. As Walker puts it, “The goal of the store is to reduce buyer’s remorse, this gives them an opportunity to try out an app and make sure they like it before having to put up their money. People also tend to be scared of learning new things or of using the apps, so this removes a lot of the fear as well.”
MyPhoneMD is looking to rollout this concept in all of their current locations as they see this as an opportunity to reach out to customers in a whole new way. By creating a traditional retail shopping experience, both avid app users and newbies alike will feel comfortable with this new technology.