Couch Commerce, rising mobile payment trend
Shoppers were out and about in abundance, both in traditional retail and online before, during and after one of the most important holiday seasons for US retail. As online retail sales continue to trend upwards, so has the rise of mobile purchases and this holiday season was exceptionally positive for this emerging sector.
IBM’s Coremetrics retail data division stated an annual increase of 39% in online sales over last year with significance on emerging mobile shopping trends. Consumers opting for mobile devices to visit retailers’ websites versus traditional computers or laptops, rose from 6.45% in 2010 to 15.2% this year and actual consumers making an online purchase increased to 11.09% up from 4.25% in 2010.
eBay has termed this emerging trend as “couch commerce” where most consumers find time in-between turkey, football and family, to surf and shop the web from the comfort of their living room using a tablet or mobile device.
As shopping gets more “comfortable” and more mobile devices become accessible to the general population, perhaps we’ll finally see the end to the massive pile-ups of people running into stores on US’s Black Friday and Canada’s Boxing Day.